2020 - Basic Mantra

Year: 2020

Covid lockdown: A Guide to boost your business after lockdown

Covid-19, a mysterious virus has taken a toll on many lives but is also a major cause of the economic breakdown.  Many people’s livelihood was a small traditional business, which is being shut due to the lockdown. Even if the lockdown is completely lifted, there is still a potential threat to the lives of people. Thanks to technology, there are several ways a business can operate their business hassle-free.

Create Digital Communication channels

Can you work while staying at home? Yes, you can work remotely without being in contact with people. There are many software available through which you can assign the task to the team. Through these tools, you can manage people, reporting, and billing.

Some of the tools available are Scoro, Proofhub, Basecamp, and many more. You do not need to make calls or mail frequently. You can use this tool with ease. It helps to assign the task with ease, manages the calendar and meeting schedule and you can track the time and performance.

Are you bothered about training sessions and hiring? Don’t worry, in this technology world there is a solution to every problem. Many of us are using “Zoom” through which you can conduct video conferencing and file sharing, without burning your pocket.

Move Offline Business to Online Business 

Are you running a traditional business? This is the right time to shift your platform from offline to online. Many think of it as a risky affair, but it has several advantages. Even at the time of the disaster, your business will not suffer a major loss.

Plan to open an e-commerce store. Categorize it and place your entire product over there. Several digital marketing agencies can assist you in this task. Believe me, it is not a big deal. The majority of people are shifting their preferences from offline to online shopping. It is a bliss for the seller, opens for the new customer as well, and targeting the niche market becomes easy.

Another way to boost your profit is to engage your audience on different social media platforms. Billions of people are using different platforms, it helps you to make your product viral and also enhances the lead generation, and increases traffic to your store. Engage with people, listen to them, build a positive relationship and see the difference.

How to Generate Sales

How do you advertise your offline business? By using different advertising options like pamphlets, business cards, and networking events. Similarly, to run an online business you can use different modes to boost sales. Facebook Ads: We all use social media and search engines. Millions of prospective customers are waiting for your product on the internet, just a fact that how you can approach them, Facebook is one of the core channels to reach your prospect buyer. Facebook is the ideal platform where you can post ads to pitch your product. All you need is attractive content, the more the content is attractive, the more people love to share and go for it. Your ad builds trust and you can analyze the data with metrics like best-performing posts, weekly reach, likes, and post engagement. You can meet the requirement of the quality target audience; it enables you to look for potential buyers rather than just random visitors.

Google Ads: Thousands of people use search engines every hour, the best way to grow your business. Pay per click will improve the visibility of your product and also helps rank higher in the Google search. This is a transparent platform, which gives you long-term success. All you require is a proper keyword, well-written content, and a backlink. It helps you to increase brand awareness, as these ads appear on the promotion tabs as well as on the social tab too. So, don’t miss going for it.

Email Marketing and Messaging – Many small businesses have time and budget constraints; this is the best option to consider to reach your potential customer. This is the best way to get started to drive revenue. According to a survey, E-mail marketing helps a lot to boost sales, many people are impressed by enticing mail. This is one of the fastest ways to tell your customer about your brand.

Sales – The sales team will help to build a healthy relationship with the customer. They help to provide the proper guidance and to solve their queries in a professional way. It is the mandate part of the business from meeting to perspective lead generation.

Digital Payment and Accounting System

No need to worry about the accounting and payment part. There is software available that helps you to maintain your account digitally.  There are many payment gateways like Razorpay, CCAvenue, Instamojo, and Pay Simple which are secure for both buyers and sellers. Even if the buyer is unable to get the product, they can claim and get their money back and so is the case with the seller also. Don’t wait, look for an alternate source to generate income for now and future. Utilize your free time to boost your business after lockdown. Plan the strategy, strengthen your brand. No matter the size of your business, introducing a newer process can impact the business and help you withstand the competitors. Try and enjoy peace of mind.

How to Choose Best Digital Marketing Agency for Your Business

Do you know that there are various digital medium to promote your business? You can market the business through email, content marketing, social media, PPC, and SEO. You can avail of all the services through a digital marketing company. However, selecting the best online marketing company is a big challenge.

In this article, we are discussing how you can decide to hire a digital marketing agency in India..

Why Work With An Agency?

New marketing trends are coming into the market that makes the work of entrepreneurs quite difficult. Hence, if you want to remain ahead of the race then you need to master digital marketing tactics.  So, hiring digital marketing agency services is the best option. To target the right people you refer to various social media channels such as Snapchat, LinkedIn, Facebook, and Instagram. You can also track ROI through ads on Facebook.

What Do Marketing Agencies Do?

Best digital marketing agencies 2020 helps to increase sales by implementing different tactics for attracting customers. It also helps to develop an online presence. Also, we are discussing various services offered by the digital marketing company.

Services Offered which you required

Various services offered by online marketing companies are as follows:

  1. Market research- You are first required to know the target market and marketing channels. Also, extensive market research is required for targeting right audience.
  2. Google Ads- Many people ask for the qualities of a good digital marketing agency. So, they provide google ads for attracting customers. Many people use Google to find the answer. So, running Google ads are quite profitable.
  3. SEO- SEO target to rank your content on the first page of Google. Many digital marketing agencies provide this service.
  4. Facebook advertising- Many digital marketing agency services provide Facebook ads or PPC management. You can target education level, gender, location, income, status updates, and interests. You can also check the ROI.
  5. Video advertising- Video advertising is one of the best ways to engage the audience. It can be targeted by location, demographic, interest, online behavior, and more.
  6. Mobile Marketing- Approximately 90 percent of the mobile search result in action and around 50 percent result in a purchase. So, many digital marketing agencies provide mobile marketing services.
  7. Content marketing- Various services offered by agencies are the creation of infographic, blog post generation, content analysis, SEO writing, and social media promotion
  8. Email marketing- The various services provided are engaging customers and building customers list.
  9. Web design- Web designing and web development provide a competitive edge and help to improve relations with customers.

The questions to ask a digital marketing agency are that how they can contribute by providing this service. The services include recognition of conversion metrics, CRO goal setting, conversion, and gathering data from visitors. But you are required to answer certain questions like the qualities of a good digital marketing agency.

Asking the Right Questions

Before deciding to hire the right online marketing company, you have to ask certain important questions. These questions are discussed below:

  1. Company’s marketing needs- Firstly; you have to understand your marketing needs like SEO, PPC, and analytics. What are the marketing strategies that need to be devised?
  2. How the agency run a business?- You must see how they are running their blog, social media channels. SEO and promotion. You can go through customer reviews.
  3. KPIs- The important KPIs to look for are quantity of customers, usual time spent on the website, sources of traffic, cost per click, bounce rate, and click-through rate.
  4. Results promised- You must take into consideration what the promises are made by a digital marketing company.
  5. Charges- They must fit in your budget

Should You Go In-House or Hire an Agency?

Whether to hire an agency or an in-house team depends on your decision. The advantage of hiring a marketing agency is professional experience and vast knowledge with skills across different markets. It is quite difficult to hire staff with marketing and marketing skills. Also, an online marketing agency will add a new perspective to your business with efficiency, consistency, and speed. Also, a marketing agency is quite affordable as compared to the in-house team.

Collect all tracking resources

Also, it is quite important to gather all the required tracking resources that will help to monitor the outcomes of an ROI.


The Digital marketing agency India can help you to generate a huge amount of money. It also gives you the desired quality result with peace of mind. You can rely on them.

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